Sales strategies for embedded payments

You need inbound and outbound sales strategies to sell embedded payments. Here’s how you can set your team up for success: 

1. Create inbound and outbound tactics If you rely mainly on an inbound sales team, you need to invest in strong embedded payments marketing. To gain more insights into how to create inbound sales tactics, check out the ‘marketing tactics’ section of the playbook.

2. Drive sales conversion  Close high-value deals faster by really knowing your user. Gather as much information about your user as possible. Try to qualify the prospect to cut through any internal red tape to ensure a smooth onboarding process and drive conversion.

3. Sales optimization Sales teams should focus on winning and keeping the majority of your users’ business. Using the right lock-in strategies can boost customer retention and drive growth in payments volume. One example of a lock-in strategy is enrolling top revenue-generating users in longer contracts, such as 2 to 3 years.  With smaller users, we typically see yearly renewal contracts. In either case, charge a minimum invoice commitment for payments to ensure payments volume is processed through your platform.

4. Commercial assets  Create valuable sales enablement assets. Create regional pitch decks, playbooks, flyers, demo videos, and FAQs to ensure they have the right resources to sell online and offline payments.

5. Boost retention  Give your account management teams the right incentives and data to drive users’ expansion for continued embedded payments growth.