Don’t show any price on your website

If you're unsure about your target audience and the different payment behavior of your users, it may be a good strategy to not show any price at all. Instead, ask your users to reach out, ask for input on transaction size, amount or, country mix and then come up with custom pricing (either blend or IC++). 

In summary, there are plenty of pricing options and it really depends on many factors what the right option is for your business. We suggest the following steps to come to the right pricing strategy:

[9 point strategy needed here]

Determining pricing is important, but equally important is how you package and market your (new) payment solution. This will be part of our next chapter.