Crafting your messaging

Your marketing strategy and messaging should vary depending on your goal and target audience. When looking at your own platform users, consider their pressing payment needs and what’s important to them so you can adjust your messaging accordingly. 

One thing to remember when crafting your brand messaging and when creating assets is that this will be your new product proposition. The entire idea is that your company is running payments now, so we strongly advise against showing “Adyen” as a brand or create a brand with “powered by Adyen '' or similar statements. What you definitely can and should mention is that you use Adyen’s innovative and compliant infrastructure and that combining a modern payment tech stack with your software capabilities creates unique additional value to your stakeholders and to your users at the same time. Some examples of benefits you can emphasize are:

Benefit to shareholders

Talking points

Increase company value by augmenting software revenue with payments revenue

Stand out and differentiate yourself by integrating your software platform with payments and financial services.

The perceived value of your company increases dramatically if it's an end-to-end solution incorporating payments.

Protect yourself against a potential “race to the bottom” by bundling payments with software and by offering discounts on payments rather than monthly software discounts.

Count payment volume as your own revenue instead of reporting just on referrals.

Efficiency gains

Unify payments across users and channels within a single platform, while reducing the number of partners you work with.

Automate reconciliation and bookkeeping processes.

See payments and reconciliation records across all users and channels. 

Manage all of your payment terminals from one place.

Become a fintech without the need of acquiring all licenses

No licenses needed. Leverage on Adyen’s licenses and regulatory approvals to offer payments.

Retain full control of your online and offline payment experience without the burden of PCI or EMV compliance.

Leverage Adyen’s robust risk engine and real-time fraud prevention systems as added value.

Scale globally

Tailor your online checkout to each market with dynamically displayed payment methods.

Expand into new markets quickly and start accepting payments in new markets from the moment you integrate.

Get to know your users better, insights across channels

Harness the power of unified payments data to understand behavioral trends and connect with users across channels.

Track customers on all channels, wherever, and however they use payments. By monitoring performance and driving optimization, your users will have peace of mind when it comes to processing payments.

Be in control and drive payments optimization

Data-driven payment optimization gets the most out of every transaction.

With an all-in-one platform you can monetize every available cent from the payment flow.

Benefits for your users

Talking points

Save time

Integrated payment and software solutions will save countless hours reconciling payments each day.

Automate reconciliation, refunds, chargebacks and bookkeeping processes. 

See payments and reconciliation records in real time.

Be more efficient

Manage all of your transactions from one software environment, no need to log in somewhere else.

Online onboarding, no more paper processes.

Single source of truth,no more finger pointing if something goes wrong.

Be secure / avoid fraud

Fully PCI, PSD2 or EMV compliant payment flows.

Tokenization of payment methods to avoid manual card entry.

Leverage (Adyen’s) robust risk engine and real-time fraud prevention systems.

Offer an innovative checkout experience

Tailor your online checkout to each market with dynamically displayed payment methods.

Enable your users' preferred payment method and attract more customers.

Offer one-click or recurring services with secure online tokenization.

Facilitate cashless payments with a range of payment options across channels. 

Personalize terminal screens in just a few clicks.

Take payments anywhere in the store thanks to your mobile terminals.

Avoid errors and downtime

Streamlined troubleshooting.

Have a mobile backup.

4G and offline processing.

One of the highest uptimes in the industry.

Switching is easy - all Plug and Play

Benefit from an out of the box solution, doesn’t require any additional integration and is always up to date.

Get to know your users, insights across channels

Harness the power of unified payments data to understand behavioral trends and connect with customers across channels via marketing campaigns.

Launch loyalty programs on the basis of payments data.

Optimize payments

Data-driven payment optimization gets the most out of every transaction.

Have no surprises

No hidden fees