Expand with embedded financial services
Once you’ve mastered your embedded payments value proposition, there’s plenty of room to expand into embedded financial services (Issuing, Capital, Accounts) with Adyen. Although this is not part of this playbook, it should follow the same framework where integrated user benefits (for instance, faster settlement, instant capital for growth, etc.) should be the core of your messaging campaigns. Please reach out to your account manager if you need further guidance on this opportunity.