Market an integrated product experience, not payments
To streamline the user experience, your payments solution should be the default for any customer who signs up, or as part of specific software packages you offer. This will ensure you can leverage your existing channels and processes (such as onboarding flows and in-app notifications) to make users aware of your payments offering and get up and running quickly. Having your payments offering integrated into your overall package can really benefit adoption, especially at an initial go to market stage. For example, Mews, a SaaS platform in the hospitality industry, goes to the extreme and only accepts users if they choose for Mews Payments as well. That provides them not only with a 100% attachment rate of their payment service, it also makes them grow faster than their peers as they can book all payment revenue as their own.