Payments 101 or why your offering with Adyen is different than a legacy bank
Most likely, your sales team will pitch payments against legacy banking (any local bank such as Deutsche Bank, ING, Bank of America, etc.) or legacy payment service players like CCV, Worldline, First Data or Ingenico. That’s why it's important to know how our infrastructure is different and why you will offer a superior solution.
Adyen, and eventually your payment infrastructure, is unique in that it's the only global payments solution that combines modern technology and all payment related functions in one single platform: Gateway, risk management, acquiring, and business intelligence. The Adyen system is completely built in-house, and it provides an end-to-end infrastructure connecting you directly to all global (Visa, MasterCard, American Express, Maestro, Diners, Discover, JCB, Union Pay) but also local card schemes (like Bancontact in Belgium, Cartes Bancaire in France or Girocard in Germany, Interac in Canada, Eftpos in Australia) as Adyen holds its own acquiring licenses for those schemes and all key local payment methods, delivering frictionless payments.
Adyen brings all payment methods globally, and anti-fraud screening services, into a single system, simplifying your and your user’s operations and providing unrivaled data insights. Adyen’s advanced tools leverage this data to optimize each payment, driving conversions, blocking fraud and increasing revenue.
Why it works
Unlike other payment systems, we built a completely new infrastructure that spans the entire payment value chain (please refer to image above and also have a look at this blog post). The traditional payment systems that most businesses today rely on for payment processing are often 30+ years old banking IT infrastructures, which forces international merchants to use different providers to allow their international customers to pay.
For users of the Adyen platform this single and modern platform means less interruption, higher success rates, and therefore more collected revenue. Additionally, a centralized view of your transactions across devices, users and geographies gives you the insights to make strategic decisions that will drive your revenue growth.