Branding guidelines

We’ve designed the following guidelines to help you brand and position your embedded payments solution with Adyen as your technology partner.

The information on the Adyen website is meant for Adyen’s direct merchants. 

To offer the best user experience, don’t link to Adyen’s support, docs, or product pages.

Include more detailed information in FAQs

If you’d like to include more detailed information about Adyen, we recommend including a FAQ section on your dedicated landing page for your new payments offering.Here are some examples.

Who is Adyen?

Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.

Why did your platform partner with Adyen?

[Insert your platform name] is able to simplify and enhance the payment experience for our [insert user type] by leveraging Adyen’s payments technology and global licenses.

Do I contact your platform or Adyen for support?

Always contact [your platform] for support. Adyen is our technology partner and won’t be able to provide you with support.