Communicate your unique selling points

Make your solution stand out

Simply offering software and payments isn’t enough to stand out. 

You need to communicate why your solution is the best choice. Emerging platforms can do this by highlighting 3-4 key benefits that resonate with your target customers. Whether it’s saving time (e.g. premium features), cutting operational costs (e.g. comprehensive payment reconciliation), or future proofing your business (e.g. accommodating multiple payment methods), the message should be compelling and easy to grasp.

Remember, you know your customers best. Use that insight to speak their language and persuade them with your USPs. Use visuals, real-world examples, and simple language to show how your platform makes life easier.

Here are examples from leading platforms highlighting their benefits.