Determine your price point

To craft a commercial payment strategy you need to have a deep understanding of your customers and take a data-driven approach.

Things we know at this point:

• How to target, package, and sell payments

• How to understand your costs

• The best pricing model for your customers

Now, it’s time to discuss your price point 

Your pricing should align with your business objectives, whether it’s to increase revenue, improve customer stickiness, or gain a competitive advantage. Have a look at what similar SaaS platforms charge and position your pricing to be:

• Competitive but profitable

• Clear and easy to understand

• Justified by the total value you provide 

Decided on a price point for your MVP? Great, let’s test it.

Test and iterate Choosing your price point isn’t a one-time decision. 

Use real-time transactions data of 6 processing months for seasonality, analyze the card mix, and listen to  internal teams who interact with your customers to understand the following: