Package your new payments product

Separate versus all-in-one

In this step, you’ll need to decide how to package payments alongside your existing software offering. 

The easiest way to position payments is as an add-on, meaning customers interested in your software can choose to use your payments solution too. In this separate set-up, it’s not a dealbreaker if the customer wants to use your software solution while remaining with their payments provider.

In an all-in-one setup, payments become a core part of your offering, driving strong adoption. When your software meets customer needs, payments naturally integrate into the sales process without being a major focus.

Each approach comes with its own pros and cons from a payments monetization point of view, as shown below: 

How to price your services

In both setups, platforms can take different approaches to pricing their services. 

One common strategy is to price payments separately from the software subscription. This allows platforms to offer different plans, often ranging from basic to premium or bespoke, where each plan has a distinct price for both the software subscription and payments.

Another strategy gaining traction is the freemium model, where customers get access to a basic version of the software at no cost. This allows them to experience the product before committing to a paid plan. When they’re ready to upgrade for more functionality, they’ll start paying for the software subscription and payments.