Set yourself up for success

To succeed with embedded payments, you need to take a strategic approach that aligns with your business objectives, customers, and growth ambitions. 

Timing is everything

While your technical teams focus on payment integration, you also need to craft your commercial payment strategy and build organizational readiness.

Implementing embedded payments isn't just about adding a new feature to your existing product or service; it's a transformative change that can redefine your entire business model. The sooner you align your internal processes and define your pricing, the quicker you can launch, boost adoption, and earn payment revenue.

This playbook will help you navigate this complex journey by guiding you step-by-step to ensure you're ready to sell your new payment solution as soon as the integration is ready.

Go-to-market building blocks

Crafting your commercial payment strategy

Building organizational readiness

Accelerating revenue growth

This section will guide you on how to price your payment product so it's profitable over time. We'll break down the costs and help you decide which pricing model works best for your customers.

Embedding payments is more than just a technical integration. This section shows you how to align your internal teams, set up effective processes and compensation, and ensure organizational readiness to support your payment offering.

Once your payment system is in place, it’s time to scale. This section covers the strategies you’ll need to expand into new markets, optimize revenue, and introduce financial products to grow your platform.