Understand the economics of embedded payments
Pricing for Profit
Cost-based pricing
To turn a profit from embedding payments, start by calculating your minimum price point.
This is determined by costs like interchange fees, scheme fees, acquiring fees (Adyen markup), as well as your internal resource costs associated with payments.
With these costs in mind, you can then determine the desired price for your payments offering to ensure a profitable margin.

Value-based pricing
Ultimately, your pricing strategy will depend on how well you can align the value of your all-in-one solution with what your customers are willing to pay. Consider the unique benefits your platform offers and the level of competition in your industry to get to an optimal price.