Understand the economics of embedded payments

Pricing for Profit

Cost-based pricing

To turn a profit from embedding payments, start by calculating your minimum price point.

This is determined by costs like interchange fees, scheme fees, acquiring fees (Adyen markup), as well as your internal resource costs associated with payments. 

With these costs in mind, you can then determine the desired price for your payments offering to ensure a profitable margin.

Understand the economics of embedded payments > pricing for profit

Value-based pricing

Ultimately, your pricing strategy will depend on how well you can align the value of your all-in-one solution with what your customers are willing to pay. Consider the unique benefits your platform offers and the level of competition in your industry to get to an optimal price.