Understand your customer’s needs
Before diving into pricing models or payment calculations, it’s important to first understand your customer’s payment needs. Use the questions below to help guide this discovery stage:
Questions | Market insights | Strategic implication |
|---|---|---|
What payment solution do they currently use? | Identify key competitors and understand market dynamics | Analyze price, unique selling points (USPs), and gaps to effectively position your solution |
What pain points do they have with payments? | Pinpoint customer frustrations and areas where you can add value | Address pain points and communicate benefits |
What’s their willingness to pay for a better experience? | Understand what makes it worthwhile to switch to your solution | Ensure your pricing aligns with perceived value |