Craft your message

To create user-centric messaging around payments you need to consider your users' payment goals and challenges.

Here are examples to get you started with crafting your own messaging for your users:

User benefit

Talking points

Save time

Integrated payment and software solutions will save countless hours reconciling payments every day.

Automate reconciliation, refunds, chargebacks, and bookkeeping processes. 

See payments and reconciliation records in real time.

Increased efficiency

Manage all your transactions in one software environment without needing to log in somewhere else.

Online onboarding, no more paper processes.

Find solutions when something goes wrong from a single source of truth.

Strengthen security and avoid fraud

Rely on fully PCI, PSD2, or EMV-compliant payment flows.

Avoid manual card entry using the latest technology like tokenization.x

Leverage a robust risk engine and real-time fraud prevention systems.

Offer an innovative checkout experience

Tailor your online checkout if you’re selling across borders with dynamically displayed payment methods.

Attract more customers by offering your users' preferred payment methods.

Offer secure one-click or recurring services with online tokenization.

Accept cashless payments with a range of payment options across channels. 

Personalize terminal screens in just a few clicks.

Take payments anywhere with our mobile terminals.

Avoid errors and downtime

Streamline troubleshooting by using a single platform for all your business needs.

Keep data secure with mobile backups.

Reduce failed payments with terminals with 4G and offline processing.

Enjoy one of the highest uptimes in the industry.

Switching is easy; it’s Plug and Play

Benefit from an out-of-the-box solution that doesn’t require additional integration and is always up to date.

Get to know your customers with insights across channels

Harness the power of payments data to understand behavioral trends

Create better marketing campaigns to connect with customers based on buying behavior.

No more forgotten loyalty cards. Run loyalty programs on the basis of payments data.

Optimize payments

Get the most out of every transaction with automated payment optimization.

No hidden fees

Gain granular insights into the cost of payments. No surprises.

You can do the same to help explain the opportunity of embedded payments to your shareholders.

Shareholder benefits

Talking points

Increase company value

Augment software revenue with payments revenue.

Stand out and differentiate yourself by integrating your software platform with payments and financial services.

An end-to-end solution that incorporates payments will increase your perceived company value dramatically.

Protect yourself against a potential “race to the bottom” by bundling payments with software. Offer discounts on payments rather than monthly software discounts.

Count payment volume as your own revenue instead of reporting just on referrals.

Gain efficiency

Reduce the number of partners you work with by unifying payments across users and channels within a single platform.

Automate reconciliation and bookkeeping processes.

See payments and reconciliation records across all users and channels. 

Manage all your payment terminals from one place.

Become a fintech without acquiring all licenses

Leverage Adyen’s licenses and regulatory approvals to offer payments.

Retain full control of your online and offline payment offering without the burden of PCI or EMV compliance.

Add additional value with Adyen’s robust risk engine and real-time fraud prevention systems.

Scale globally

Tailor your online checkout to each market with dynamically displayed payment methods.

Expand into new markets quickly and start accepting payments in new markets from the moment you integrate.

Gain insights across channels

Harness the power of unified payments data to understand behavioral trends and connect with users across channels.

Monitor performance and drive optimizations to give your users peace of mind when it comes to processing payments.

Be in control

Use Adyen’s data-driven payment optimization to get the most out of every transaction.

Monetize every cent from the payment flow with an all-in-one platform offering.