How do I create and use risk profiles?
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Please check whether you have one of the following user roles:
Merchant Change Risk Settings
Risk Admin
Risk profiles
Risk profiles are used to manage risk rules across multiple merchant-level accounts, or to apply a different set of risk rules for a specific payment. For example, you can isolate low-risk from high-risk transactions, with different risk configurations for each profile.
5 types of risk profile
All Adyen merchants receive a default risk profile based on their business industry at go-live. This risk profile is considered the parent profile.
Within a risk profile there are 4 main categories:
- Custom Rules
- Block and Trust Lists
- Standard Rules
- External Rules
Within standard rules there are 3 sub-categories:
- Consistency
- Velocity
- ShopperDNA
Tip: Custom Rules and ShopperDNA are part of the premium offering.

Create a risk profile
- Log in to your Customer Area at a company level.
- Go to Risk > Risk Profiles.
- From the Create new profile based on drop down at the bottom of the page, select a default risk profile template.
- Select Create.
- Set your risk rule settings for the profile. See configuring rules for more information.
- Select Save Profile.
You can have only 1 risk profile per merchant account. The risk checks you enable and set on a risk profile will cause the risk score to go up or down when a payment is being authorized. If the risk score reaches 100, the payment will be refused due to fraud.
You can also choose to send a transaction to Case management when a specific risk check is activated. If the score is 100 or above, the transaction will be directly refused and therefore not sent to Case management.
Update your setup
Ready to update your setup? We'll direct you to the right place.
Go to your Customer Area