How can I view my shopper insights?

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Do you have the right user role?

Please check whether you have one of the following user roles:

  • Merchant View Shopper Insights Dashboard

  • Merchant Admin

  • Merchant Report

Gain shopper insights

Shopper Insights is one of the three main pillars of Unified Commerce. It allows you to gain deeper insights into your customers and their purchasing behaviors across channels.

Use ready-made dashboards

Ready-made dashboards provide high-level insights, in the Insights section of your Customer Area. The dashboards are based on aggregated data from payments made through your company and merchant accounts.

To gain insights there are 3 dashboards available.


Gather data yourself

Gather the payment data you receive from Adyen, and add it to your own database to build your own dashboards.

Tip: Learn how to collect customer identifiers.




Let's practice

Learn more on this topic and practice what you’ve learned.

Go to your Customer Area
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